Reference: 23/SW/01/28 ISBN: 978-1-84057-992-5 Published Date: 20/12/2023 The issue of uncontrolled discharges from sewer overflows has generated strong media interest over the last 3 years. The frequency of these discharges continues to be under significant regulatory, political and media scrutiny. Blockage reduction represents one part of the solution to this challenge, with water companies across the UK and Ireland needing to find ways of changing customer behaviour, addressing key barriers to the disposal of fats, oils and greases, and other blockers such as wet wipes. In this study, we gathered insight from across the water industry into the effectiveness of current and past behaviour change campaigns undertaken by individual water companies (and other organisations in the sector), with the aim of identifying what works. Above all, this research indicates that there is still much work to be done to develop effective behaviour change interventions on blockage reductions.
A series of foundational steps are required at an industry level if we are to develop evidence-based approaches to tackling this huge challenge. The project highlights the need for a strategic and disciplined approach to blockage campaigns to enable the industry to both monitor and improve effectiveness and maximise return on investment. |